SERVICES
Advertising Campaigns
Online Ads and PPC Services
Online Advertising: Services Provided
What does online advertising mean? The term refers to all promotional activities which aim to increase the online visibility of a company through web channels. We commence by conducting a thorough analysis of the company’s industry and ascertaining the goals it wishes to achieve, and then define the most adequate different platforms and advertising formats. Performance tracking is something we consider at the very heart of every campaign we run.
Over the last few years more and more businesses have started using online channels to deliver their advertisements. It’s an ever-increasing global trend and there are countless industries worldwide in which a company cannot even attempt to sell without online advertising. With new companies entering the market daily with powerful online ads and PPC services those already there are compelled to increase their budgets, and face demanding trials to try and keep their place.
That’s where we come in. We have the know-how, the skills and the practice it takes to breathe new life into your existing advertising campaigns. Our goal is your success and we have the creativity, and the passion you need to reach your targets and increase your profits.
Solid Foundations: Strategic Planning
Strategic planning is the core of our executive method. Looking at the infinite possibilities available with online advertising, it is crucial to understand what the goals of our customers are to choose the best solutions.
Whether it’s to generate new leads, increase brand awareness, boost e-commerce sales or bring more customers to a retail store, Gruppo CO. is able to activate specific advertising formats and platforms offering a carefully custom-designed targeted service.
Gruppo CO.’s strategic planning comprises data analysis, physical meetings and remote briefing with our client. A tailored approach which allows us to:
- understand what makes the company and its products/services unique
- define what the main business and the short and long term company goals are
- become knowledgeable about the company’s communication and marketing history
- clearly define the company’s ideal customer profile, imagining him as a person and not as a homogeneous group
- identify competitors and analyze their strategies to be sure that the advertising campaigns obtain better results
Once these points are defined we create a winning bespoke strategy.
Content Creation: the Importance of the Message
We create content based on the goals, platforms and advertising formats defined in the strategic plan.
In-depth analysis and data available on organic and advertising analytic tools allows us to create inventive effectual content, attentively crafted to convey exact messages to precise targets.
We’re proud to state that our team is our asset: at Gruppo CO. we count on a dedicated department working constantly on content creation.
Videos, photos, texts, graphics and innovative solutions specifically designed to be showcased through web channels.
To maximize results, we ideate different varieties of content, optimize them over time, select the best and, later on, continue using the best performing.
From Offline to Online: Setting up Goals and Campaigns
Every goal defined in the strategic planning phase must be trackable online. That is why, before activating any of the campaigns (and before asking our clients to spend one single euro) we create robust tracking models in order to calculate the exact ROI.
Online advertising owes its charm and high performances to the possibility of keeping track of every penny spent. Hence, we define KPIs (Key Performance Indicators) stressing precise values with our clients. Values in line with the objectives to be achieved, for example:
- Advertising Campaigns to increase brand awareness: video views, ads impressions, interactions with posts on social channels, etc…
- Lead-generation Campaigns: leads generated, cost per lead, lead-to-customer conversion rate, etc…
- Advertising Campaigns to increase e-commerce sales: site visits, purchases, campaigns conversion rate, etc…
The setup of the main goals and the KPIs definition are followed by the technical implementation of the campaigns. In this phase we create the campaigns on the selected platforms – such as Google Ads network (Search, Display, YouTube and Shopping) or social networks (Facebook advertising, Instagram and LinkedIn advertising).
Continuous Improvement: Monitoring and Optimization
Our work does not end by activating campaigns. Monitoring is carried out day after day in order to define variables on which to act to improve performance. We follow up, follow through and unfailingly deliver.
Types of actions put in place to achieve better results:
- changes on landing pages made to improve the user experience
- image and other advertising assets optimization to increase user engagement
- ad texts optimization made to increase the overall quality score and make them closer to users’ search intent
- inclusion and exclusion of keywords
- bidding strategies tuning.
Reporting: Transparency is Crucial
At the end of each month, we present our clients with a comprehensive in-depth report, and discuss it together. This enables us to highlight the results achieved, and plan further actions to improve performance in the following month. Each report is customized according to each business’ needs.
Find Out More About Gruppo CO. | Web Agency in Florence – Tuscany – Italy
Gruppo CO. has a precise goal, to show the importance of digital marketing in the development of every business. Our web agency works to improve and increase the digital presence of our clients by developing customized web marketing strategies.
